Re: It’s Not The 80’s
When I looked outside this morning, I couldn’t see far.
The fog was pretty dense.
Fine. It gave me a few minutes to catch up on some reading I wanted to do. The usual drive this morning was delayed by a few minutes as I waited for the sun to come up and “burn off” the humidity.
As I was reading an article, I was reminded of my early years in business.
I learned about business in the 80’s, applied what I learned in the 90’s, continued into the 2000’s – and here we are today.
Business today is a LONG way from the 80’s.
In the 80’s we had the war on drugs. Drugs were bad and destroying peoples lives all across the country. It was an epidemic and people were dying.
But today things are different –
We pointed out last week – a major business icon of our time – Elon Musk – smoked weed on a podcast, and people have barely batted an eye.
People are in jail today for possession of the same controlled substance that this CEO just publicly used.
Not long ago that would have been a career ending moment for a CEO.
But definitely not today.
In fact – that “podcast” has been viewed on YouTube nearly 10 MILLION times in the last 4 days. Never mind that until last week I thought podcasts were audio recordings – that is a lot of people consuming that content!
And that does not take into account all of the publicity and free PR that “stunt” brought in for Tesla, Elon Musk, and other companies he is affiliated with or founded.
Never mind what you or I think about the legalization of marijuana in the United States.
Never mind what you or I think about Elon Musk or any of his companies. Let’s put all that aside and take a look at HOW he delivered this avalanche of publicity.
#1 It was controversial.
#2 It was not on mainstream TV or within a 2-5 minute interview on a major network.
#3 This was not scripted “reality” TV.
What does that mean?
It means you should wake up – this isn’t the 80’s or 90’s any more.
It means that if you are trying to reach people using old and very dated media tactics – your time in this business may be coming to an end soon.
People don’t trust anyone any more – for many reasons.
Here is one example where a contractor/friend stole money from his friends closet while he was in SURGERY! His BUDDY pulled out the entire safe and dragged it across the floor and out of the house!
I heard a similar scam going on in the DC area just this morning. Contractors are going into homes and when they do the work, they are also walking away with jewelry and cash found around the house.
Not good.
But what does this have to do with our lives as real estate entrepreneurs?
Maybe, like my issue with the fog this morning, you are having a little trouble seeing where all this is going?
It means that it is becoming harder and harder for people to trust anyone – let alone someone who is offering to “Buy Your House In 7 Days” for “all cash!” and “quick settlements!”
Stop doing that type of marketing!
Please?
It’s even difficult for those of us IN this business to trust each other!
When I get a call or email about a new off-market property for sale, I almost always get a second, third or fourth email about the same deal! Every one of these amateurs wants to “tack on” a “finders fee” for helping me find the deal. The infamous daisy-chain deal that we are ALL getting really tired of hearing about.
Daisy chain “deals” didn’t exist back in the 90’s. And I hope we get rid of them soon.
Trust……. It’s a huge issue today in any business.
So what do you do?
Would you like to know how you can attract people that are EASY for you to do business with?
Elon Musk did it last week and you are going to find out how and why next Monday at WREIA.
I had a call last week with our speaker this month at WREIA. He has connected the trust dots for me in a way that is simple to understand.
In short – there is probably never been a better time to market your product or service, online or offline, than RIGHT NOW.
I think you should set aside a few moments to be with us next Monday Aug. 17th.
FAIR WARNING: Our speaker will be discussing some controversial topics and people. Some of these topics and people are completely off my radar, but I’m giving some special permissions this month to discuss them with our audience and WREIA members.
Saying that, he is also going to connect the pieces for you and show you how you can use the same techniques today’s business builders use to build your business – quickly.
Lastly – you can relax. You won’t have to smoke marijuana on a podcast, scream like a 2 year old, or other idiotic or dangerous things to get peoples attention.
It’s much easier than that.
And now that the fog is gone – it’s time to get back out there!
So, mark your calendar –
Monday, September 17th at Washington REIA.
Will I see you there?
Bring your questions for the Q&A section.
Save a few dollars and reserve your seat early. Then join us at WREIA – Monday, Sept. 17th. It will be a great meeting to get you motivated, and get some momentum for the final months of 2018.
Join us as we enjoy “Successful Real Estate Marketing”
Meet real people doing real deals in real estate – right here in the DC/Baltimore area.
John Peterson
Founder, Washington Real Estate Investors Association