Real estate investing can seem daunting, especially for those just starting out. However, many successful investors have found success by starting small and focusing on meeting the needs of a specific niche of customers.

Here are three examples of real estate investors who did just that.

• Tim Herriage: Tim Herriage is the founder of the Texas-based company, HomeVestors, which specializes in buying and renovating distressed properties. Herriage started small, buying just a few properties at a time and focusing on meeting the needs of first-time homebuyers. He quickly realized that there was a large market for affordable, move-in ready homes, and he was able to grow his business by catering to that niche. Today, HomeVestors is one of the largest home-buying companies in the United States, with over 1,000 franchises nationwide.

• Ryan Pineda: Ryan Pineda is a real estate investor from California who specializes in buying and renting out single-family homes. He got his start by focusing on meeting the needs of college students and young professionals who were looking for affordable, off-campus housing. Pineda would buy properties in college towns and renovate them to create comfortable, modern living spaces that were perfect for his target market. By focusing on this niche, he was able to grow his portfolio to over 30 properties and create a steady stream of passive income.

• Sarah Thompson: Sarah Thompson is a real estate investor from New York who specializes in buying and flipping properties in up-and-coming neighborhoods. She got her start by focusing on meeting the needs of first-time homebuyers who were looking for affordable homes in neighborhoods that were on the rise. Thompson would buy properties in these neighborhoods, renovate them, and then sell them at a profit. By focusing on this niche, she was able to grow her business and establish herself as an expert in identifying and investing in up-and-coming neighborhoods.

These three investors all started small and focused on meeting the needs of a specific niche of customers. By doing so, they were able to grow their businesses and achieve success in the real estate industry. While their strategies may be different, they all share the same key trait: They found a specific market that was underserved, and then tailored their business to meet the needs of that market.

I few days ago we spent a few minutes talking about a report by the National Association of Realtors. Now would be a great time to visit or re-visit the report.

What special experience or talent do you have that would help benefit one of the profiles in the report?

A new real estate investor should start SMALL and focus on a specific target audience when they are first getting started. The NAR report will give you a roadmap on how to help those targeted buyers and sellers.

Join us TONIGHT!

The topic for WREIA this month is:

“Real Estate Investing For SMALL Investors”

Come join us!

My sole focus for the January 2023 WREIA meeting is:

Helping you build a solid 2023 foundation.

Spend a few moments with us at our next WREIA meeting Monday night– it could save you a fortune down the road.

See you this evening!

Remember to grab a virtual reservation here and we will send you a reminder a few moments before we kick off the January 2023 meeting at 7PM.

Go ahead – grab a ticket. (And yes, there is still no charge to attend.)

Come join us!

My sole focus for the January 2023 WREIA meeting is:

Helping you build a solid 2023 foundation.

Remember to grab a virtual reservation here and we will send you a reminder a few moments before we kick off the January 2023 meeting Monday at 7PM.

Go ahead – grab a ticket. (And yes, there is still no charge to attend.)

Taking Action Is A Key To Success.

We are open for business and will be having our next virtual WREIA meeting on Monday, January 23rd.

If you would like to join us grab a reservation at this link. The reservation is free and we use your email to send you a link prior to the meeting.

Grab your seat for the next WREIA meeting this Monday and be ready to grow your business.

Stay safe and stay healthy,

John Peterson

I get this question a lot.

John – where should I focus?

Or maybe the variation of “John, where would you focus if you had to start all over today?”

Real estate investing can be a great way to build wealth and generate income, but it can also be overwhelming for new investors.

New investors are on the right track by asking where to start.

It helps to start by looking for a market you can help or where you may have some experience or expertise.

There is a great report put out by the National Association of Realtors.

It’s over 140+ pages of insights into the size of niche markets, and more importantly it gives details on the pain points of very specific markets and why people are looking for new homes, or selling their existing property.

The Home Buyers and Sellers Generational Report is found by clicking here.

One of the keys to success in real estate investing is to focus on a specific target audience – or what we are referring to as starting SMALL.

By identifying a specific group of people with specific needs and wants, new investors can more easily find properties that will be in demand and generate a good return on investment.

One of the most important things for new investors to do is to identify a target audience that aligns with their personal interests and skills.

For example, some investors may want to focus on people looking for multigenerational homes. These homes are designed to accommodate multiple generations of families under one roof, and they are becoming increasingly popular as more families look for ways to live together while maintaining their independence.

Another target audience that new investors can focus on is people whose primary language is not English. These individuals may have specific needs and wants when it comes to real estate, and targeting this audience can help new investors find properties that are in high demand.

Veterans are another target audience that new investors can focus on. Veterans may have specific needs when it comes to real estate, such as accessibility features, and targeting this audience can help new investors find properties that are in high demand.

People moving from rentals to home ownership is another target audience that new investors can focus on. These individuals may have specific needs and wants when it comes to real estate, and targeting this audience can help new investors find properties that are in high demand.

Finally, senior living housing is a target audience that new investors can focus on. This can include properties that are specifically designed for seniors and those with mobility issues. These properties may have specific needs and wants when it comes to real estate, and targeting this audience can help new investors find properties that are in high demand.

A new real estate investor should start SMALL and focus on a specific target audience when they are first getting started. The NAR report will give you a roadmap on how to help those targeted buyers and sellers.

I hope the report can help you find properties that are in high demand and also generate a good return on investment.

By identifying a specific group of people with specific needs and wants, new investors can more easily find properties that will be in demand and generate a good return on investment.

It’s important to start with a desire to help people, but also choose a target audience that aligns with the investor’s personal interests and skills.

Let’s dig a little deeper on this topic on Monday night at our 2023 WREIA Kickoff meeting.

Join us Monday night!

The topic for WREIA this month is:

“Real Estate Investing For SMALL Investors”

Come join us!

My sole focus for the January 2023 WREIA meeting is:

Helping you build a solid 2023 foundation.

Spend a few moments with us at our next WREIA meeting Monday night- it could save you a fortune down the road.

See you Monday!

Remember to grab a virtual reservation here and we will send you a reminder a few moments before we kick off the January 2023 meeting Monday at 7PM.

Go ahead – grab a ticket. (And yes, there is still no charge to attend.)

Taking Action Is A Key To Success.

We are open for business and will be having our next virtual WREIA meeting on Monday, January 23rd.

If you would like to join us grab a reservation at this link. The reservation is free and we use your email to send you a link prior to the meeting.

Grab your seat for the next WREIA meeting this Monday and be ready to grow your business.

Stay safe and stay healthy,

John Peterson