There it was – A giant billboard on the side of I-95.  But this message was different, and it made me laugh.

On April 6th, 2009 Tom Feltenstein posted a 50 foot billboard near Palm Beach Airport reading “Have Maid, Have Money, Would Love a Honey.”

The sign was effective and by December of 2009, Tom was married.  Tom describes himself as a “lead marketing strategist” so I found something interesting about their story. Tom and his new wife Cindy met while they were both walking their dogs.  She never saw the billboard.

Their story was captured on an Orlando news channel is posted on YouTube here:

There is an important business lesson for us in this story.  When you start to market yourself, your confidence will improve and new opportunities will start to appear from out of nowhere. If you get creative in the process, there is an even better chance that your message will be noticed by your market.

Some people were upset when they saw Tom’s sign. He was called a variety of names (many of which I cannot print here) – but that isn’t what Tom focused on.  Within a few days, he received over 100 letters from women who wanted to meet with him.

The same things happen in our business.  People get upset that we send them letters, or give them a call about selling their property.  I even have people who get upset when I call them back – AFTER THEY CALL ME!

Some of our WREIA members are getting their phone to ring by offering services that home sellers want.  It’s that simple.  You should offer a service to someone and if they want to know more, they should be able to reach you easily and quickly.

That is the topic we are going to be discussing this month at WREIA Network.  We will be talking about a service that some property owners would like to know more about – because it helps them solve their problems.

Our speaker, Joe McCall will be talking about “Wholesale Lease Options”.

Joe McCall has been investing in real estate for over 7 years.  But like a lot of us here in the DC area, he started his career in another field.  His background and education is in Civil Engineering.  Before he started working on his real estate investing business full-time about 5 years ago, he had worked for several large engineering & construction companies all around the country.

Joe admits that he has tried tons of different investing strategies and has made almost every mistake there is to make.  But his favorite two strategies have always been Lease Options & Wholesaling.  A few years ago when he got tired of spending a fortune marketing every month for his traditional wholesaling business, and throwing away many leads from unmotivated sellers, he knew there had to be a better way!

That’s when he discovered the special niche he calls “Wholesaling Lease Options”.  As soon as he started implementing his simple, unique system, within 3 months his part-time income surpassed his full-time income.  Needless to say, he quickly left his cubicle job and has never looked back.

And get this – he’s still working part-time!  Joe has a system where he literally outsources 80% of his business and spends very little money in marketing.  Joe and his team of Virtual Assistants wholesale 2-4 lease options a month, while Joe profits an average of $5,000 on each deal – all while working 10-15 hours a week!

Join us this month at WREIA as Joe covers a variety of topics, including:

• Understanding how Lease Options really are supposed to work.
• How to make money with seller leads that have no equity & are not financially distressed.
• How to “Flip” lease option contracts & make a quick $3,000 – $5,000 each time.
• Why this is probably one of the BEST strategies for this market right now.
• Learn  the  BEST  marketing  practices  working  in  TODAY’s  market  for  finding  Sellers  and Tenant-Buyers.
• Give a seller exactly what they want. Never negotiate with another seller again.
• How  to  truly  “Virtually”  Wholesale  Lease  Options  anywhere  in  the  country  from  your  lap-­top and cell phone.
• How to effectively use Virtual Assistants to run your business.

At WREIA, twice a year we introduce you to a guest speaker from outside our local area.  This is going to be your chance to learn about a simple process – that if you implement properly – can have an enormous impact on your supply of leads.

So, if you need some advice on marrying a millionaire, Tom Feltenstein put up a billboard and literally wrote the book on it.

But if you need a fresh supply of leads, register early for next Monday at WREIA.

Let me know how I can help you,

John Peterson