Re: Drone Imaging For Real Estate

Like many parts of the renovation process, staging and getting the property to market is full of places some people make BIG mistakes.

Imaging can play a huge part in the success of your project. And today, there are more options than ever.

Drones, those little toys that everyone was asking about over the holidays are actually being put to use by some cutting edge agents. Of course, the professionals are using $2,000 versions of these flying video and photo machines.

We will have a panel of professional renovators with us on Monday night at our WREIA meeting talking about the three phases of renovation.

Of the three phases, staging and prepping the property to go to market is probably the least expensive. Unfortunately, by the time most renovators reach this phase, they have run over their budgets so bad that they try to “save” money right at the finish line.

There was an interesting article on CBS a few days ago that talked about how drones are changing real estate sales and marketing.

You can find the article and some nice overhead images posted at http://www.cbsnews.com/media/9-ways-drones-are-changing-real-estate/

I can save you the 9 frustrating clicks from one page to another (Why do they do that?) and point out a key take-a-way:

“People buy on emotion, and these videos really pull them in.”

Aerial photos and videos work great on the right property. If you have a small estate in Montgomery County or over in Falls Church, or a farm on the Eastern Shore it could be very appropriate to hire an aerial videographer to amp up your marketing.

The image at the top of the article is by a professional in the real estate photography business and can be viewed below.

It’s not too expensive, and can sometimes increase the number of views of your listings online. People like to share pretty things online and beautiful homes are no exception.

On a recent project we had a number of quotes in the $250-$300 range. Most companies will do internal photos as well as part of a package deal.

So there you have it. Spend a few extra dollars on your marketing expenses and perhaps you will sell a property a little faster.

Learn to make small corrections in your renovation process. That my WREIA friends is what I am going to be talking about at WREIA on Monday the 13th.