As we all age, there is little doubt that some of our neighbors will go in for a little “tune-up” and get some minor work done in the quest to improve their appearance. And for these doctors, business is booming.14.6 Million cosmetic plastic surgery procedures were performed in 2012, an increase of 5% over 2011. Most of our neighbors are going in for minimally invasive facial rejuvenation procedures like injections and abrasions, though the trend for major surgeries are pretty stable as well.What is needed in our personal lives is sometimes needed in the corporate world as well. McDonalds, for instance, is spending a little over a Billion dollars this year to give 1,600 stores a facelift. That is on top of the 2,400 they “rebooted” last year.
And they did it for good reason: “McDonald’s said that the new interiors can increase sales by 6% to 7% in the year after they’re completed.”
The McDonalds article is posted at http://www.fool.com/investing/general/2013/06/20/mcdonalds-1-billion-store-makeover.aspx
Now, McDonalds knows they have to invest in their image to stay current. My question to you is – “When was the last time you updated your business image?”
A few minutes ago I saw the outline for the next WREIA meeting next Monday. One of the sections is going to be about re-branding and updating your small business image. Most of these tips are for those of us operating on a shoestring budget, who do not want to hire “image consultants” and high brow designers to give our business a facelift. I was quite frankly very surprised at how little some of this image work costs today.
There is simply no excuse for not having a professional image these days. We are in the early stages of working on a corporate facelift at our office right now, and re-deploying some of our old stagnant websites. We are trying to lasso it all in, and keep a tight cohesive look and feel to each property and marketing piece – both online and offline.
Monday is packed with great information that could save you a fortune, especially if design is not one of your strengths. I always recommend hiring the people that can do the job better than you, as soon as your business makes it possible.
We are not only looking back, but also at what’s ahead for real estate marketing. To be quite frank with you – as I review the outline for Monday night and look ahead to 2014 we see our marketing plans changing – again.
“Successful Real Estate Marketing”
Remember – We are gathering some feedback for the WREIA meeting on the 16th. We posted a quick 10 question survey, and last week we asked for your help.
If you didn’t already, will you take about 3 minutes and check a few boxes for me? The survey is posted at http://www.surveymonkey.com/s/XV6WSGV
Just like last year, we will be sharing the results at the next WREIA meeting.
Thanks so much for helping.
One last time, you can find the survey posted at
John Peterson
Washington REIA Network, President