In this clip from a meeting just a few minutes ago – listen in as our guest speaker on Monday night shows how he is using a $10 ad budget to get THREE TIMES as many people to connect with the media campaign his client was already doing.

It’s happening everywhere this year – businesses are getting to the 99 yard line, and giving up.

Watch this clip as one of our members learns a simple lesson, and gets a preview of a slide you will all get to see on Monday night at our Monthly WREIA meeting.

Be sure to sign up for the monthly WREIA meeting on Monday night. You can register at http://wreia-sept2012-wreia.eventbrite.com

You have been reading about this….

Some of you have heard stories about people who are growing their business.

Some small businesses are expanding, and hiring new people, and at the very least retaining the employees they do have.

These results posted above are from a survey of over 40,000 small businesses.  Of those that responded over 40% said it caused them to increase sales, and 34% also increased their margins – because of this one thing.

Now, I am all for increasing your sales & increasing your margins. But when you start to hire new staff because your business is growing – you must be doing something incredible, right?

You would be surprised how simple this is to do and how few people actually do it.  Quite frankly, I am thinking of making it a requirement for people I do business with in the future.

And – the cost?  Zero.

My advice to you is to find out what this one thing is, and take advantage of it. 

You can guess what this one thing is over on our facebook page at https://www.facebook.com/ProfitableProperty

If you want to learn how to start growing your business again, you need to join us on Sept. 17th at our next WREIA meeting Monday night.

In 2012 we have been focused on introducing you to local professionals who have been working our business.  Monday night we continue  – and I share some insight into my own business results.

I am going to share a guest speaker with a powerful info-packed presentation.  The presentation will include updates on :

• Email Marketing
• Direct Mail Marketing
• Social Media Marketing
• Mobile Marketing
• Reputation Management

He will also be sharing some insight into topics I don’t completely understand, but he loves to work with every day including:

• Search Engine Optimization,
• Search Engine Marketing,
• Mobile Ads,
• Marketing Test Results (One slide has results from 19 recent tests.)

When we talked last week, he wanted my permission to share some results from some of my recent campaigns.  I approved all of them.

Most of you are going to be shocked by the results a few campaigns where the total ad budget was just a hair under $10.

That’s not a typo – you will see ad campaigns with a budget of less than $10.

Don’t forget – At our meeting, I want you to bring in your Smartphones, fire up Twitter, Facebook, and make sure you have a LinkedIn account.

When you leave Monday night, you will have all the information you need to completely duplicate my business – and stamp your own personality on it.  It may surprise you, but it doesn’t make me the slightest bit nervous.  In fact – I want you to take the information and get started making improvements to your business on Tuesday!

If you are willing to hustle, work hard – and learn how to help a LOT of people in the next 2  years – join me on Sept. 17th at WREIA.

John Peterson

***

It’s late on Thursday night, but I thought I would share this article before I head off into an incredibly busy weekend.

Would you sell your home this year if it meant you would save $440,000 in taxes?

Some wealthy people would.

Last April, at our Washington REIA meeting we told you about the top end of the market, and especially with second homes, the mortgage holders were strategically defaulting at a rate more than twice the average across the country.

Wealthy people are still choosing to walk away from homes that are underwater.  This spring we introduced you to the attorneys that are helping them through the process.  (Banks have a habit of negotiating better deals for the homeowner when attorneys are involved.)

Well, what if that same group of wealthy people hold a property without a mortgage?  If they face a capital gain when they sell their property, some members have decided that now is the time to sell.  This article does a great job of explaining why.

You can also find the article at  http://realestate.aol.com/blog/2012/08/07/an-end-to-bush-era-tax-cuts-could-push-high-end-properties-onto/
Saving $400,000 is a pretty good incentive to sell this year, vs. next year.  You see, in 2013 capital gains will jump from 15% to 23.8% once you include the new 3.8% healthcare tax.

Please remember – I am just delivering you the news here.

I see it every year – people make crazy decisions.  Especially when it comes to taxes. For some reason, the word just seems to make some people irrational.

Take advantage of that.

If you don’t know how to connect with this crowd of high end motivated sellers – or any group of motivated sellers, you need to join us on Sept. 17th at our next WREIA meeting.

I am going to share a guest speaker that Monday night.  He just gave me a list of the topics we are going to cover at our meeting.  It includes updates on :

• Email Marketing
• Direct Mail Marketing
• Social Media Marketing
• Mobile Marketing
• Reputation Management

He will also be sharing some insight into topics I don’t completely understand, but he loves to work with every day including:

• Search Engine Optimization,
• Search Engine Marketing,
• Mobile Ads,
• Test Results

When we talked today, he wanted my permission to share some results from some of our recent campaigns.  I approved all of them.

I know most of you are going to be shocked by the results of a few campaigns where the total ad budget was just a hair under $10.

 That’s not a typo – you will see ad campaigns with a budget of less than $10.   

 Don’t forget – At our meeting, I want you to bring in your Smartphones, fire up Twitter, Facebook, and make sure you have a LinkedIn account.

You may not believe in these sites. You may not believe that as a professional they can help bring you more leads than you know what do with.  That’s fine.  I used to think the same thing.   

If you are willing to hustle, work hard – and learn how to help a LOT of people in the next 2  years – join me on Sept. 17th at WREIA.

John Peterson

***