Re: Top Reason People Sell Their House
Do you know the top reason people sell their house?
Retirement? No.
Health Problems? No again.
Lifestyle Changes? Sorry. Nope.
They simply can’t afford it? BINGO!
Now, retirement, health issues and lifestyle changes can all bring on money problems. We call those leading indicators of the real issue.
Money problems are all around you.
According to a 2017 survey, can you guess how much the average American has in savings?
This is going to shock you.
57% of people had LESS than $1000.
Sad.
But even more than sad, it’s dangerous and horribly stressful.
So, when the typical “investor” sends yet another postcard asking someone to sell them their house in 7 days – what do you think goes through that homeowners mind?
Something like “This thief is trying to steal my home.”
Or “Yeah, I’ll sell. But then what? Where would I live?”
This postcard tactic is breaking the #1 rule of marketing.
Know your audience.
Do you know how stressed a person gets when they suddenly get a 5k or even 50k medical bill but they have only $500 in the bank and their credit cards are already maxed out?
How can you help that person – beyond buying their house?
Can you help them set up a payment plan with the hospital?
Refer them to a debt specialist?
Maybe help that person get in shape so they can avoid more health issues in the future? (Big opportunity right there!)
So what does that have to do with real estate?
It has to do with being a human being, and more importantly a person that has empathy for our neighbors.
When we help people turn the page and move on to their next home, it’s enjoyable.
Some people are moving out, and others are moving in.
We’ve done a good job when both groups of people are happy with the results. To be able to make a living by doing this every day – is simply a gift.
We have had a good run in real estate over the last few years. Prices have been escalating nicely.
A few months ago, something happened and things started to “slow down”.
People are getting nervous. The last time our market slowed down, it was a result of the debt crisis. This time, it’s different.
It’s more NORMAL.
Normal cycles in a business are easier to deal with than the shock and market collapse we had in 2007, 2008, and 2009.
If you would like to see around the corner, and see what it’s going to take to get you through this part of the market cycle – join us this Monday at WREIA.
Investing in our area doesn’t have to be hard. If you stick to a few basic principles, you will be fine. In fact, I think you can make the next few years some of your best and most enjoyable if you pay attention this Monday.
In short – there is probably never been a better time to market your product or service, online or offline, than RIGHT NOW.
I think you should set aside a few moments to be with us next Monday, Aug. 17th.
FAIR WARNING: Our speaker will be discussing some controversial topics and people. Some of these topics and people are completely off my radar, but I’m giving some special permissions this month to discuss them with our audience and WREIA members.
Saying that, he is also going to connect the pieces for you and show you how you can use the same techniques today’s business builders use to build your business – quickly.
Lastly – you can relax. You won’t get a plan to build a 100 year company like Jack Ma in our last article. Instead, he will focus on things you can do in the next 6 months to make 2019 enjoyable.
It’s much easier than you think.
So, mark your calendar –
Monday, September 17th at Washington REIA.
Will I see you there?
Bring your questions for the Q&A section.
Save a few dollars and reserve your seat early. Then join us at WREIA – Monday, Sept. 17th. It will be a great meeting to get you motivated, and get some momentum for the final months of 2018.
Join us as we enjoy “Successful Real Estate Marketing”
Meet real people doing real deals in real estate – right here in the DC/Baltimore area.
Reserve your seat at this link.
John Peterson
Founder, Washington Real Estate Investors Association