Setting Yourself Apart in Real Estate
Never underestimate the power of marketing. Whether you are selling sno-cones on the beach or homes in the most affluent area of Washington, DC, you need to realize that there are others competing for your business.
Marketing yourself is essential to draw others to you and away from your competitors. Being smart about how you market yourself is key. Here are 3 ways to market your real estate services that will set you apart from others.
The Importance of Listing Descriptions
As I browse the listings here in the DC area, I notice that many realtors do not put much thought into their listing descriptions. This is a big mistake.
This is what your prospective buyers read to learn more about a property and if it doesn’t jump off the page, it may not capture their attention. It could be the perfect property, but it was not described completely, which caused them to completely overlook it.
While there may not be a lot of room in the MLS to write a description, it is essential to highlight the best features and amenities of a home. Make your words draw a picture for the reader.
Consider Viral Real Estate Videos
Using technology is essential in any market these days, but most especially in real estate. Video is a great way to show off features of a property – if it is done correctly. For a video to go viral, it must be one of these things: funny, memorable, creative, short, or provocative.
While you may think this is impossible with a real estate video, if you go on YouTube or Vimeo you will see that this can be done. If you are not comfortable doing it yourself, you can hire someone to make a video for one of your properties that you are having a hard time marketing.
Distinguish Yourself from the Competition
To distinguish yourself from the competition, you have to pay attention to the details. One old school technique that still seems to get results is handwritten notes.
Receiving a handwritten thank you or note of appreciation is something very special and it can set you apart from others.
Another detail you want to consider is sending food over on move-in day or even going over to help. While they have already made their purchase, many homeowners buy more than one home or they could be asked to recommend you to others, so cap off a great sale with a special touch.
Showing your clients that they are appreciated is essential. Be honest, treat people professionally, and market yourself in the most ethical way to ensure that you are set apart from competitors in the market.
Make this year a great year for your business!
Washington REIA Network, President
Profitable Property, Founder