You need the right tools for the job. You also need the right shoes.
We all know that seasons change, and with changing seasons you need to wear different shoes. Most people don’t need to wear snow boots to the beach in the middle of summer, or flip flops to shovel their driveway after a blizzard.
But for many people in our business, they know just one way to market their business. They don’t change with the seasons, or with different situations.
Knowing how to swap out kitchen cabinets is the easy part of our business. Knowing how to find a home that someone desperately needs to sell is another skill altogether.
People in different situations need different conversations to help them understand it’s time to sell their home. The person that just lost their parent or loved one and is handling their estate is very different than someone who is going through a divorce, or just lost their job.
But for some investors, all they know how to do is talk about how much work a house needs, and they can’t take off their “work boots”. These new investors, and even some seasoned investors, only have one perspective – how much work a house needs.
The video I just posted is of a house we purchased just a few weeks ago in December of 2014. It needs some work.
The video I will share with you tomorrow is of a home that we will close on in just a few days. The home doesn’t need a lot of work, but the homeowner needs some help.
These homes – and situations – are very different and took a very different conversation to come to a sale agreement. For the investor that only knows how to talk about how much work a house needs, they likely would have been unable to buy either of these homes. Because it wasn’t about the house – it was about what the sellers needed.
Conversations with sellers can be very difficult sometimes. I get it. Sometimes people are ready to sell, and other times they aren’t.
My goal for you on Monday night is to understand you may be missing unique opportunities. These opportunities are all around you. They are chances to help some of your friends or neighbors. But you may be missing them because your work boots are on and you are only looking for “ugly houses”.
Different weather requires different shoes. Different situations requires different conversation skills. Will you let me help you expand your conversation skills at WREIA Monday night?
Next Monday at WREIA I’m going to talk about some unusual places some of our WREIA members have found leads. You won’t hear about these sources from today’s online gurus. In fact, at least one of them is unique to our DC area. You simply won’t get the same experience in Florida for example, because this “secret DC area fishing hole” doesn’t exist in Tampa.
Remember: The first WREIA meeting of 2015 is Jan. 26th. It’s going to be a great skill building night – with no high pressure sale at and nothing to buy at the end of the evening.
I hope you join us Monday evening and kick off 2015 the right way.
That’s all for now – but keep an eye out for the video we are going to post tomorrow. You will immediately see a difference in the two homes.
I hope I see you on Monday at WREIA.
Washington REIA Network, President