Does Your Business Need a Marketing Facelift?

As we all age, there is little doubt that some of our neighbors will go in for a little “tune-up” and get some minor work done in the quest to improve their appearance.  And for these doctors, business is booming.14.6 Million cosmetic plastic surgery procedures were performed in 2012, an increase of 5% over 2011.   Most of our neighbors are going in for minimally invasive facial rejuvenation procedures like injections and abrasions, though the trend for major surgeries are pretty stable as well.What is needed in our personal lives is sometimes needed in the corporate world as well. McDonalds, for instance, is spending a little over a Billion dollars this year to give 1,600 stores a facelift.  That is on top of the 2,400 they “rebooted” last year.

And they did it for good reason:  “McDonald’s said that the new interiors can increase sales by 6% to 7% in the year after they’re completed.”

The McDonalds article is posted at

Now, McDonalds knows they have to invest in their image to stay current.  My question to you is – “When was the last time you updated your business image?”

A few minutes ago I saw the outline for the next WREIA meeting next Monday.  One of the sections is going to be about re-branding and updating your small business image.  Most of these tips are for those of us operating on a shoestring budget, who do not want to hire “image consultants” and high brow designers to give our business a facelift.  I was quite frankly very surprised at how little some of this image work costs today.

There is simply no excuse for not having a professional image these days.  We are in the early stages of working on a corporate facelift at our office right now, and re-deploying some of our old stagnant websites.  We are trying to lasso it all in, and keep a tight cohesive look and feel to each property and marketing piece – both online and offline.

Monday is packed with great information that could save you a fortune, especially if design is not one of your strengths.  I always recommend hiring the people that can do the job better than you, as soon as your business makes it possible.

You are going to be in for a treat on Monday night.  There is a ton of great current
information. You will be happy to hear, other than showing you two huge failures we had in the spring, we will not be reporting any marketing results more than 90 days old. This is fresh material.  In fact, much of our marketing work from 2011 and 2012 has been shelved, but the results are being used as a spring board for what we are doing in the near future.

We are not only looking back, but also at what’s ahead for real estate marketing. To be quite frank with you – as I review the outline for Monday night and look ahead to 2014 we see our  marketing plans changing –  again.

“Successful Real Estate Marketing”
Guest Speaker @ WREIA September 16th – Register Here


Remember – We are gathering some feedback for the WREIA meeting on the 16th.  We posted a quick 10 question survey, and  last week we asked for your help.

If you didn’t already, will you take about 3 minutes and check a few boxes for me?  The survey is posted at

Just like last year, we will be sharing the results at the next WREIA meeting.

Thanks so much for helping.

One last time, you can find the survey posted at

***Plan now for September 16th.*** 
Our next meeting is all about Real Estate Marketing.
Come join us and get a little momentum for the fall months ahead.
Let me know if there is anything I can do to help your business,

John Peterson

Washington REIA Network, President

Profitable Property, FounderP.S.   The “March To 100” campaign is in full swing, and we have moved into phase two of our plan and well on our way to 100 properties.  Attn: Property Finders and Wholesalers – You can profit from this plan too!  If you want a few more details about the campaign, and the types of properties we are buying with the sole plan to place them in a rental portfolio, come join us at WREIA.
P.P.S  The answer is YES, we are still doing partner deals with our students and WREIA members.  Maybe you need some help with financing or need a valuable construction partner with years of experience?  We can help speed up the process for you, and help take your business to the next level.   We are here to help.  Just send us a few quick details at  and we will get back to you ASAP.